I once served 2500 customers a year - I worked 60 hours a week - The business was growing - And I was quietly miserable.
This book is about what happened when I stopped trying to do more — and started designing my business to do less.
Over 12 months, I cut my customer base from 2500 to 1,000. Revenue didn't drop. Margins went up. And I got my life back.
What I used to get there wasn't a radical new idea. It was a six-step system — adapted from the MBA I studied, simplified for real business owners, and tested on a multi-generation family manufacturing company that was consuming me whole.
If your business works, but you don't, this is for you.